Monday 28 September 2020.Time-
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Business for Sharapova before business as usual at Wimbledon

Dhaka, 22 June, Abnews : There was no way to cram all the publicist’s proposed talking points – Maria Sharapova’s stratospheric income, her stellar tennis record, her lucrative sponsorship deals, her popularity on Twitter, her charity projects – into the 10-minute interview slot. So the tough questions had to be asked upfront. Like, how much Sugarpova candy does Sharapova herself eat?

I used to eat a lot more than I do now, she said. In the beginning, I used to have it in my home, in my hotel rooms, to the point where it was nonstop. I was like, `Unless I need to give gifts to people, I’m not ordering it for my house.’

Wimbledon starts next week, but Sharapova was taking time out from tennis practice to introduce London – or, specifically, Londoners shopping at Selfridge’s department store – to Sugarpova, the candy line she launched in the United States last summer.

Surrounded by a cloud of minders, she was giving back-to-back interviews while a scrum of cellphone-brandishing shoppers who had won some sort of meet-the-celebrity competition waited for her to emerge so that they could take pictures to send to their friends. It turns out there is a lot to say about Sugarpova, a company that Sharapova, 26, founded with an estimated $500,000 of her own money. (Her annual income, according to Forbes magazine, is $28 million.)

Not for common man. It comes in 15 varieties in bags that have labels like Flirty and Sporty — the Spice Girls of the candy world. Bags cost between $4.99 and $5.99, and are sold mostly at department stores with high-end confectionary sections. We’re not looking to be on the shelves next to the $1.99 candy, said Sharapova’s agent, Max Eisenbud, who was hanging out in the hallway.

The candy comes in brightly colored shapes, including lips, handbags and shoes, and while most of it belongs to the gummy-sweet genre, there are also pink and yellow gumballs with cunning seams and rough textures meant to mimic the feel of tiny tennis balls.



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